Role Of Promotional Products In Getting Repeat Customers
Southern Methodist University took up a study recently on the role of promotional products in getting customers to come back. This means they were studying the probability of getting repeat customers using the promotional items. It was established after a couple of prolonged study and research that the customers who used to get the promotional products as gifts used to come back sooner than those who received dollars-off coupons or such other items.
Naturally enough repeat customers rarely contained people who did not get either of the two. The same applies to the world of mailings and enhance of traffic through search engine optimization. If you can just generate 100 responses per 10,000 mailings, it will be considered to be highly successful. And if you can increase the quantum by even 20% it will be considered a massive promo success.
A question however is regarding the exact item that could serve the purpose of the promotional products the best. Many of the items have become stale and they do not attract the attention of the customers any more. An example is the little calendars you keep on the refrigerator. A promotional item should be such that it attracts the attention of others, especially the potential customers.
You may think of something unique to attract your customer. For instance, traditional promotional pens may not be considered as attractive as they once were. But what about a pen radio in that case? This type of promotional gifts is bound to attract the attention as well as appreciation of the customer. Your promotional target is more than half accomplished there.
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